You know professional photos and videos can help grow your business. The problem is figuring out what content to create, where to use it, and how it fits into your overall marketing strategy. Many businesses invest in content without a clear plan. They end up with a folder full of images and videos but no real direction on how to use them effectively.
The Brand Plan is designed to change that. We start by evaluating your business, your current marketing efforts, and your visual presence online. Then we create a customized roadmap that outlines exactly what content your business needs, where it should be used, and how it can support your goals.
Instead of guessing what to create next, you'll walk away with a clear strategy and a plan built specifically for your business.
Creating consistent, high-quality content doesn’t have to be complicated. Our process is designed to guide you from strategy to execution, giving you a clear plan, professional visuals, and ongoing support so your brand always looks and feels like the business you’ve worked hard to build.
01
Discovery & Business Review
We start with a strategy call and indepth questionair to learn about your business, goals, customers, and current marketing efforts.
Brand & Content Audit
We'll review your website, social media channels, existing photo and video assets, and overall visual presence to identify opportunities and gaps.
02
03
Competitive Analysis
We'll evaluate how similar businesses in your industry are using visual content and identify opportunities to help you stand out.
Strategy Development
Using everything we learn, we'll create a custom content roadmap designed around your business objectives.
02
04
Strategy Presentation
You'll receive a detailed plan along with a strategy session where we walk through recommendations and answer questions.
What You Walk Away With
Visual Marketing Audit
A comprehensive review of your current website, social media channels, and marketing materials.
Content Gap Analysis
Identify missing opportunities that could strengthen your marketing and customer experience.
Content Pillar Recommendations
Clear recommendations on the core types of content your business should consistently create.
Photography Recommendations
Specific suggestions for images that can strengthen your website, social media, advertising, and sales materials.
Video Recommendations
Recommendations for brand videos, promotional content, educational content, testimonials, social media content, and more.
Platform Strategy
Guidance on where content should be published and how each platform should support your marketing goals.
12-Month Content Roadmap
A strategic overview showing what content to prioritize and when.
Action Plan
A practical next-step roadmap you can implement yourself or partner with us to execute.
The Brand Plan goes beyond planning for a single session. While our Media Days and Brand Power Hour also includes a pre session strategy consult, those focused on deliverables and outcome of that single session. The Brand Plan goes beyond that, with full brand analysis and a long term content plan.
The Brand Plan
One Time Investment of $1,450
$20,000
1-on-1 Consult
Business & Marketing Questionnaire
Existing Content Audit
Content Gap Analysis
Content Pillar Recommendations
Video/Photo Roadmap
Platform and Format Recommendations
12-Month Turnkey Content Blueprint
Custom Strategy Guide and Personalized Presentation
Who it’s for:
For businesses that know they need better photo and video content but aren’t sure what to create or where to start. This is for teams who want clear direction and a strategic roadmap before investing in production. It’s designed for those who want to eliminate guesswork and make smarter content decisions.
Ready To Elevate Your Brand Visuals?
Fill out the form to get started and I will be in touch soon with next steps to kick off the partnership!
